29 Jun 2020



Promotion is one of the most important aspects for the success of a business. It is one of the 4Ps that make up the marketing mix. Some might even argue that it is the most important element of the marketing mix. This is true because of the fact that there can be no sales unless the target audience is aware of the existence of the product. The product can be launched and can be sitting on the shelves of stores and outlets but unless people know about it and what it is used for, they will never make the effort to buy it. This awareness is only possible through effective promotion.

Promotion can be done in a plethora of different ways. From flyers and brochures to commercials played on the television; there is an endless choice of options to market a product. The decision lies in the hands of the marketing director or the owner for a small business about how they can achieve the most publicity for their product while incurring the least costs. Contrary to popular belief, no type of marketing goes to waste. However, it is also important to set apart a certain part of your budget to invest in the marketing of the product so that you can reach your target audience and generate revenue.

Some people would argue that investing heavily in the marketing of a product is unnecessary and you can use that money to further develop the operations department or the product itself. While these are also important aspects to consider for the success of the business, marketing efforts reap you the benefits in the long run. If you are able to develop a marketing campaign that strikes the audience with Something they have never seen before, you are most likely to have grabbed their attention for a long time. A catchy slogan or a mascot that people can relate with has the power to make people associate themselves with your brand and that is what works the magic.

As far as branded promotional vehicles are concerned, they are an underestimated promotional tool.  Before looking at branded promo vehicles and why they are necessary for a business in greater detail, we need to first understand the importance of branding for a business. Branding is a type of strategic marketing that helps develop the name of your business into a trademark; into something that people take pride in. Building up a brand is necessary to ensure the success of the business in the competitive business world. Your brand name is something that is recognizable and is responsible for attracting the attention of potential customers.

One of the efforts you can make to build up your brand is the use of branded promotion vehicles. These are vehicles that are imprinted with your brand’s name along with pictures of the product you are trying to sell. These vehicles are used to spread awareness about your product and promote it by moving around town. When passer-by’s see the vehicle and your brand’s name on it, they are bound to be attracted to it and be eager to know exactly what it is all about.

One of the main advantages of branded vehicle usage is that it serves as a mobile billboard. We are already aware of how an attractive billboard is used for the advertisement of products. In the same way, a promo vehicle moves around acting like a mobile billboard. This essentially widens the outreach of your marketing efforts and consequently helps you make greater sales.

Additionally, branded vehicles have proven to be one of the most cost-effective marketing tools in the book. It doesn’t matter if you have an entire fleet or just a couple of cars, converting them into promotional vehicles through simply adding a poster or vinyl wrapping all around with the brand’s logo and product can help you greatly in the marketing efforts. Moreover, it is one of those marketing tools that have immediate effect. Locals that see your brand’s vehicle pass by everyday begin to develop a certain type of association with it which is very beneficial in terms of customer loyalty and brand image.

Aperol Spritz Promo Vehicle campaign for All Together Now music festival 2019

One major advantage about using branded promo vehicles is that they are reusable in the long run. While other types of advertisement including print media only give you one shot at success, a vinyl wrapped Airstream style or Citroen style HY can be reused to print something else if the initial brand logo and name is not successful. You can even use one vehicle to promote different products are different times. In countries like the United Kingdom and Ireland, the use of promotional vehicles has sly rocketed in recent years. More and more brands are realizing the importance of this  marketing tool.

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